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About Us


My dad, Tyler Martinez, has been ranching and raising cattle for over 60 years. His brand is the TX Bar and no, he/we are not from Texas. In his early years, he saw the TX brand on a wall in a bar and thought it looked cool. In creating his own brand, my dad wanted something that went on cleanly, did not blotch and was easily noticed from a distance. The “T” represents his name (Tyler) and the “X” and the bar both go on cleanly. The bar underneath also allows you to rock the brand back and forth easily so it does not slide during application.


My Papa Jim Martinez had the JM Slash brand on the left rib. He made his career as a commodities broker and grew up ranching and raising cattle with his father, my Papa Tom.


I have been ranching with my dad for 35 years and started raising my own cattle herd about 20 years ago. My brand is the Rocking TM on the left rib. The TM stands for my name, Travis Martinez, and the quarter circle underneath represents the bottom half of a smiley face.

21 BAR

My brother in law, Josh Gruber, started his herd about 10 years ago to start a college fund for his two sons, Brooks and Beau. The 21 Bar comes from the day Brooks was born (May 21st) and Beau inherited my Papa Jim’s brand, the JM Slash on the left rib.

When it comes to branding and taking care of our herds, everyone pitches in (husbands, wives, kids and friends). We all help each other to keep the family cattle ranching tradition running strong year after year. We work to ensure our grass fed program is sustainable and we take the utmost care of our land through ranch management, our cattle and the natural resources entrusted in our care. As we continue to grow, we embrace our obligation to eliminate waste, preserve the environment and support the ranching way of life. We raise our cattle to be the highest quality, from the great genetics and breeding to the way we treat and feed the cattle throughout their lives.

Our mission is to provide great quality food to great quality people.

Please feel free to email txbargrassfed@gmail.com with any questions you have and I will be happy to answer them for you.

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